NEED OF PACKAGING 

Packaging today plays a very vital role in the marketing of products, as consumers perceive a product through its packaging.

The need and type of packaging evolves with time. What we see today is the result of the change in the mentality of the consumers.This process is never ending and the changes would continue as the society progresses. Thus, at any time the packaging practice which is adopted is good for only that period of time.

Over the last three decades changes have been witnessed in the packaging of many products like food grains, seeds, pesticides, cement , fertilizers , salt etc